The website is a simple process. Answer a few simple questions ("Who is it you're buying for?", "How does she dress?", "What is she likely to be doing on a Saturday night?", etc - most answers you can select more than one option for if she doesn't quite fit the bill on one specific answer), then it pops up with some selections of things she may like. If you know flat out she wouldn't like particular items, you can delete them and another will come up. After filling her advice list, you can then email or facebook the items to her friends to get their advice. It's seriously as simple as that! I gave it a go, and here's the items it came up with for me, with a couple items tweaked!
These were the majority of what originally came up for me. Some underwear also popped up, and little bits like a Sex and The City boxset, which I would love if I didn't already have it! After seeing the choices it made, I can see how this is such a good service as my boyfriend would literally have no idea at all about any of these products or brands or won't have even heard of any of them. If you really don't think any of the products that come up would suit whoever you're buying for, you can just browse through the website looking at all sorts of different sections. Girls, we can rejoice at no longer being dragged out of our warm homes into the cold to look for presents anymore, Ask Her Friends is on hand! What do you think of the service? Do you think you'd suggest it to your friends?